HCOMM Expands into the Middle East in Strategic Partnership with Smeirat


To bring its revolutionary technologies to the Middle East, HCOMM has partnered with Smeirat Architects, a leading architecture and design firm based in Jordan with over 30 years of experience. Through this exclusive collaboration, HCOMM will deliver its multisensory solutions to luxury developments, wellness centers, and commercial spaces across the region, combining Italian innovation with regional architectural expertise.

As part of its global growth strategy, HCOMM announces its exclusive partnership with Smeirat Architects, a multidisciplinary architecture firm based in Jordan, to bring its multisensory spatial technologies to the Middle East.

Smeirat Architects, founded in 1993, has a proven record of delivering high-end residential and commercial projects across Jordan and the Gulf. With a strong focus on BIM implementation, sustainability, and site supervision, Smeirat acts as a regional gateway for integrating global innovation into local environments.

From left to right: Lorenzo Rosettani (CEO, HCOMM), Saif Smeirat (Managing Partner, Smeirat Architects), Ruslana Veresnyak (Business Development Manager, HCOMM) during the partnership signing at HCOMM’s immersive space.


Through this collaboration, HCOMM aims to localize and deploy its proprietary sensory systems in real estate developments, wellness centers, and hospitality projects across Jordan, Saudi Arabia, and the wider region

Key Benefits of the Partnership:

  • Local architectural integration of HCOMM’s patented multisensory technologies.
  • Real-time project management and supervision by a regional team.
  • Adaptation of sensory environments to meet companies’ marketing needs.
  • Seamless coordination with real-estate developers and public authorities in the region.
  • Deployment of AI systems into Middle Eastern smart living projects.

A Sensory Revolution Backed by Science

HCOMM’s proprietary Neurosensory System is the result of over 10 years of collaboration with psychologists, neurologists and global research centers. The system combines a symphony of stimuli – aroma, sound, light, temperature, haptics and visuals – to enhance daily activities, regulate emotions and well-being.

Every element is customizable so you get a unique 5-sensory experience tailored to you or your audience.

A visitor experiencing HCOMM’s dynamic living environment, demonstrating its ability to simulate cultural, emotional, and environmental scenarios in real-time

SENSE: Technology at the Heart

The patented SENSE platform brings together video, audio, olfactory and climate technologies through a harmonised software ecosystem. With over 10 international patents HCOMM’s systems prioritise innovation and user well-being. Exclusive features include:

●        Biometric & AI Integration: Real-time personalised responses

●        Aroma Diffusers: 32 curated fragrances

●        Spatial Audio & Frequency Devices: Immersive acoustic precision

●        Advanced Climate Control

●        Certified LED Displays: Eye-safe, low-temp, low-EMF, water-resistant

Industry-Specific Solutions

HCOMM’s expertise in:

●        Real Estate – Custom apps and sensory staging for sales experiences

●        Hospitality – Next level guest engagement and wellness experiences

●        Wellness & Healthcare – Spaces that heal, stimulate and calm

●        Retail & Entertainment – Emotional storytelling and brand immersion

●        Corporate & Culture – Productive, inspiring and meaningful environments

We offer a fully collaborative process including custom needs analysis, software development, virtual architecture, and flexible design implementation so every project is unique to its users

About HCOMM

Based in Italy, HCOMM continues to lead the charge in transforming spaces into living ecosystems that enhance human experience. With a deep-rooted legacy in design and an unwavering commitment to innovation, the company is shaping the future of how we interact with our surroundings.


Contact
Press & Media Inquiries
Email: [email protected]
Website: hcomm.eu
LinkedIn | Instagram

Smeirat Architects
Email: [email protected]
Website: smeirat.com
LinkedIn | Instagram

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